If the Colonel had misgivings about the previous single, the supercharged blues on the A-side of the new single must have given him a migraine. At the same time it vindicated his strategy (never give the public – or the record company – as much as it thinks it wants), as yet another Elvis record went to Number One, and, with Elvis well past the halfway point of his army tour, even if he was out of sight, he was definitely not out of mind.